Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Identifying Current Server Statistics Software and Gaining Access

Identifying Current Server Statistics Software and Gaining Access PART-1

Web Analytics
  • Analytics software can provide you with a rich array of valuable data about what is taking place on the site. It can answer questions such as:
  • How many unique visitors did you receive yesterday?
  • Is traffic trending up or down?
  • What are the most popular search terms with which people find you?

Web Analytics
  • What are the most popular pages on your site?
  • What are the best converting pages on the site?

High-quality, free analytics tools are available, such as Yahoo! Web Analytics and Google Analytics.

Logfile Tracking

  • Logfiles contain a detailed click-by-click history of all requests to your web server. Make sure you have access to the logfiles and some method for analyzing them. If you use a third-party hosting company for your site, chances are it provides some sort of free logfile analyzer, such as AWStats, Webalizer, or something similar. Obtain access to whatever tool is in use as soon as you can.

Google and Bing Webmaster Tools

  • Both tools provide valuable insight into how the search engines see your site. This includes things such as external link data, internal link data, crawl errors, high-volume search terms, and much, much more.

Auditing an Existing Site to Identify SEO Problems PART 4

Auditing an Existing Site to 
Identify SEO Problems PART 4

Elements of Audit:
  • Imagine that each of the tiny pages represents between 5,000 and 100,000 pages in an enterprise site. Some areas, such as blogs, articles, tools, popular news stories, and so on, might be receiving more than their fair share of internal link attention. Other areas often business-centric and sales-centric content—tend to fall by the wayside.

  • Server and Hosting Issues
  • Various server related and hosting related issues which affects the impact of SEO.
  1. Server timeouts
  2. Slow response times
  3. Shared IP addresses (Example of google with
  4. Blocked IP addresses

  • Elements of Audit:
  • Server and Hosting Issues
  1. Bot detection and handling
  2. Bandwidth and transfer limitations
  3. Server geography

Auditing an Existing Site to Identify SEO Problems PART 3

Auditing an Existing Site to 
Identify SEO Problems PART 3

Elements of Audit:
  • Importance of Keyword Review
  1. Step 1: Keyword research
  2. Step 2: Site architecture
  3. Step 3: Keyword mapping
  4. Step 4: Site review
Elements of Audit:
  • Keyword Cannibalization
  1. Keyword cannibalization typically starts when a website’s information architecture calls for the targeting of a single term or phrase on multiple pages of the site.
  2. Many times this is done unintentionally, but results in several or even dozens of pages that have the same keyword target in the title and header tags.

Elements of Audit:
  • Search engines will spider the pages on your site and see 4 (or 40) different pages, all seemingly relevant to one particular keyword.  As shown in above figure. Google doesn’t interpret this as meaning that your site as a whole is more relevant to snowboards or should rank higher than the competition. But it forces Google to choose any random page from available. 
Elements of Audit:
  • Solution : Instead of targeting the singular snowboards on every page, the pages are focused on unique, valuable variations and all of them link back to an original, canonical source for the singular term. Google can now easily identify the most relevant page for each of these queries. This is not only valuable for search engine but it gives better experience to the user also.

Elements of Audit:
  • Fixing an Internal Linking Problem
  1. Enterprise sites range between 10,000 and 10 million pages in size. For many of these types of sites, an inaccurate distribution of internal link juice is a significant problem.