Auditing an Existing Site to Identify SEO Problems PART 4

Auditing an Existing Site to 
Identify SEO Problems PART 4

Elements of Audit:
  • Imagine that each of the tiny pages represents between 5,000 and 100,000 pages in an enterprise site. Some areas, such as blogs, articles, tools, popular news stories, and so on, might be receiving more than their fair share of internal link attention. Other areas often business-centric and sales-centric content—tend to fall by the wayside.

  • Server and Hosting Issues
  • Various server related and hosting related issues which affects the impact of SEO.
  1. Server timeouts
  2. Slow response times
  3. Shared IP addresses (Example of google with
  4. Blocked IP addresses

  • Elements of Audit:
  • Server and Hosting Issues
  1. Bot detection and handling
  2. Bandwidth and transfer limitations
  3. Server geography