Where freshness matters SEO
Generally uses older sources for results
Sometimes need new sources for results
For example, when there is breaking news, such as an earthquake, the search engines begin to receive queries within seconds, and the first articles begin to appear on the Web within 15 minutes.
Google refers to this concept as query deserves freshness (QDF).
Factors affecting fresh content are:
- Search volume
- News coverage
- Blog coverage
- Toolbar data
QDF applies to up-to-the-minute news coverage, but also to other scenarios such as hot, new discount deals or new product releases that get strong search volume and media coverage