What Content Can Search Engines “See” on a Web Page META
• Search engine also read the “meta keywords”. This is a list of keywords that you wish to have associated with the page.
Search engine also read the “meta description” tag. However, the Meta description tag is not of any influence in search engine rankings
•Meta description tag plays a key role as search engines often use it as the description of your page in search results. Therefore a well written Meta description can have a significant influence on how many clicks you get on your search listing. As a result it is valuable to spend time on Meta description.
•The users’ keywords are typically shown in boldface when search results.
The next element that search engines read is the alt attribute for images. It is used to read about image when to view image is not possible.
There were two audiences for alt attribute to use.
Vision-impaired people who do not have the sight of viewing the images.
People who turn off images for faster surfing.
•Pictorial aspects of anything
contained in flash
•Audio and video files
•Content contained within a program
•Content within the frame