Setting SEO Goals and Objectives
Businesses can earn significant revenues by leveraging the quality and relevance of this traffic for direct sales, customer acquisition, and branding/awareness campaigns
Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries.
Consumers are increasingly turning to the Web before making purchases in verticals such as real estate, autos, furniture, and technology. Organizations cannot afford to ignore their customers’ needs as expressed through searches conducted on Google, Yahoo!, and Bing.
Search engine optimization is a marketing function, and it needs to be treated like one. SEO practitioners need to understand the services, products, overall business strategy, competitive landscape, branding, future site development, and related business components just as much as members of other marketing divisions, whether online or offline.
When we do marketing, It is necessary to set the goal because without goal no marketing will get success.