SEO Universal Search-Blended Search

 Universal Search-Blended Search 

Google made a big splash in 2007 when it announced Universal Search. This was the notion of integrating images, videos, and results from other vertical search properties directly into the main web search results.

Other search engines also implemented the same thing before end of 2007.  

Concept is known as Blended Search

Note the news results, along with an image at the very top of the results, along with more image results farther down. 

This information is coming from Google’s news search index. If you look farther down in the search results, you will continue to see more vertical results, including video results and a timeline.