How Vertical Results Fit
into the SERPs
For many types of queries, search engines show vertical results, or instant answers (which Google collectively refers to as onebox results), and include more than just links to other sites to help answer a user’s questions. These types of results present many additional challenges and opportunities for the SEO practitioner.
Next figure shows this type of result.
If the user is interested in the first image shown, he may well click on it to see the painting in a larger size or to get more information about it.
For the SEO practitioner, getting placed in this onebox result could be a significant win.
https://www.safaribooksonline.com/library/view/the-art-of/.../ixV.html... Selecting an SEO Firm/Consultant; vertical results, how they fit into SERPs, How Vertical Results Fit into the SERPs–How Vertical Results Fit into the SERPs
www.aimclearblog.com/2009/03/24/universal-serps-vertical-detail-in-first-results/Mar 24, 2009 - “Go into each of the search categories (“verticals”) and find exactly what you're looking for. Video, shopping, local , book, images, blogs and ...