Determining Searcher Intent and Delivering Relevant, Fresh Content

Determining Searcher Intent and Delivering Relevant, Fresh Content SEO

Modern Commercial search engine rely on the science of information retrieval (IR).

Two critical components comprised the majority of search functionality they are :
relevance and

To measure this factor, search engine perform document analysis and link analysis.

•In document analysis, search engine look at whether they find the search engine terms in important areas of the document – the title, the metadata, the headings tags, and the body of the text.

•Reliance on document analysis alone is not enough for today’s search engines, so they also look at semantic connectivity.

Semantic connectivity refers to words or phrases that are commonly associated with each other.

•For example, if you see the word table you associate with rectangle. Search engine build their own thesaurus and dictionary to help them determine how certain terms and topics are related.

•By simply scanning their massive databases of content on the web, they can use fuzzy set theory and  certain equations to connect terms and start to understand web pages/sites more like a human does.

•Semantic connectivity measurement tool is not for all but The professional SEO practitioner does not necessarily need to use semantic connectivity measurement tools to optimize websites, but for those advanced practitioners who seek every advantage, semantic connectivity measurements can help in each of the following sectors

•Measuring which keyword phrases to target. 

•Measuring which keyword phrases to include on a page about a certain topic

•Measuring the relationship of text on other high ranking sites/pages

•Finding pages that provide “relevant” themed links