Defining Your Site’s Information Architecture Part 2

Defining Your Site’s Information Architecture


   There are many, many aspects to determining a linking structure for a site, and it is a major usability issue because visitors make use of the links to surf around your website. For search engines, the navigation structure helps their crawlers determine what pages you consider the most important on your site, and it helps them establish the relevance of the pages on your site to specific topics.


 There are many, many aspects to determining a linking structure for a site, and it is a major usability issue because visitors make use of the links to surf around your website. For search engines, the navigation structure helps their crawlers determine what pages you consider the most important on your site, and it helps them establish the relevance of the pages on your site to specific topics.

 Target keywords : Target keywords is the most important aspect in SEO working. Keyword research is a critical component of SEO.

  Cross link relevant Content: Linking between articles that cover related material can be very powerful. It helps the search engine ascertain with greater confidence how relevant a web page is to a particular topic. This can be extremely difficult to do well if you have a massive e-commerce site, but Amazon solves the problem very well, as shown in below figure:

  Anchor Text: Anchor text is one of the golden opportunities of internal linking. As an SEO practitioner, you need to have in your plan from the very beginning a way to use keyword-rich anchor text in your internal links. Avoid using text such as “More” or “Click here”, and make sure the technical and creative teams understand this.



  Use breadcrumb navigation: Breadcrumb navigation is a way to show the user where he is in the navigation hierarchy.


   Minimize link depth: Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page. A page that is only one click from the home page is clearly important. A page that is five clicks away is not nearly as influential. In fact, the search engine spider may never even find such a page.







EmoticonEmoticon