Business Factors That Affect the SEO Plan
It makes a difference to the SEO practitioner if the purpose of the site is to sell products, sell advertising, or obtain leads.
Who are you trying to reach? This could be an age group, a gender group, or as specific as people looking to buy a house within a 25-mile radius of Mumbai.
The competitive landscape is another big factor in your SEO plan. Competition may be strongly entrenched in one portion of the market online, and it may make sense to focus on a different segment.
There may be terms that are critical for you to own for branding reasons.
Budget for content development
An important part of link building is the quality of your content.
How your potential customers search for products like yours
Understanding what customers do when they are searching for products or services like yours is one of the most basic functions of SEO.