Auditing an Existing Site to Identify SEO PART 2

Auditing an Existing Site to Identify SEO  PART 2



Elements of Audit:
  • Content review
  • Meta tag review
  Every page should have a unique meta description.

  • Sitemaps file and robots.txt file verification
http://www.frobee.com/robots-txt-check

http://www.bing.com/webmaster/help/how-to-create-a-robots-txt-file-cb7c31ec


Elements of Audit:
  • Redirect checks
  • Internal linking checks
    Google advises 100 per page as a maximum
  • Avoidance of unnecessary subdomains
  • Geolocation
  • External Linking
    Use a backlinking tool such as Yahoo! Site Explorer, Linkscape, Majestic-SEO, or Link Diagnosis to collect data about your links.



Elements of Audit:
  • Page load time
  • Image alt tags
  • Code quality
    seo-browser.com to check what search engine can see on your website / webpage.




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