Auditing an Existing Site to Identify SEO PART 2

Auditing an Existing Site to Identify SEO  PART 2

Elements of Audit:
  • Content review
  • Meta tag review
  Every page should have a unique meta description.

  • Sitemaps file and robots.txt file verification

Elements of Audit:
  • Redirect checks
  • Internal linking checks
    Google advises 100 per page as a maximum
  • Avoidance of unnecessary subdomains
  • Geolocation
  • External Linking
    Use a backlinking tool such as Yahoo! Site Explorer, Linkscape, Majestic-SEO, or Link Diagnosis to collect data about your links.

Elements of Audit:
  • Page load time
  • Image alt tags
  • Code quality to check what search engine can see on your website / webpage.