Advanced Methods for
Planning and Evaluation
Sometimes you need to get back to the basics and carry out a simple overview strategy of where you are in the marketplace, and where you would like to be. A simple SWOT analysis is a great starting point. It creates a grid from which to work and is very simple to execute.
Every company is unique, so naturally their challenges are unique. Even a second SEO initiative within the same company is not the same as the first initiative. Your initial SEO efforts have changed things, creating new benchmarks, new expectations, and different objectives. These all make each SEO project a new endeavour.