PPC Advertising SEO

PPC Tools - Pay Per Click 

Bid Management Software




 The “Sponsored Results,” to use Yahoo!’s terms, are text ads purchased by companies that use the various search ad platforms—Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
The results are ordered by a variety of factors, including relevance (for which click-through rate, use of searched keywords in the ad, and relevance of the landing page are factors in Google) and bid amount (the ads require a maximum bid, which is then compared against other advertisers’ bids).




Results information Search Engine

Results Information Search Engine


•This section provides a small amount of meta information about the results that you’re viewing, including an estimate of the number of pages relevant to that particular query (these numbers can be, and frequently are, wildly inaccurate and should be used only as a rough comparative measure).



Search Query Box

Search Query Box Search Engine









•All of the engines show the query you’ve performed and allow you to edit or re-enter a new query from the search results page. Next to the search query box, the engines also offer links to the advanced search page.

Vertical Navigation SEO

Vertical Navigation Search Engine






•Each Search Engine offers the option to search different verticals, such as images, news, video, or maps. Following these links will result in a query with a more limited index. In above figure for example, you might be able to see news items about stuffed animals or videos featuring stuffed animals.

Search Engine Basics Introduction

Search Engine Basics Introduction


  One of the most important things to understand about search engine is that the crawlers
(or spiders) used to visit all the web pages across the web are software programs.

Software programs are only as smart as the algorithms used in implementing them, but still don’t have intelligence of human beings.

Software programs cannot interpret each of the various types of data that humans can like  videos and images.

The pages returned by search engine are referred as search engine results pages (SERPs).

Each engine results in a slightly different format and will include vertical results.



Some Other Factors For SEO

Some factors like pregnancy and disease can decrease vital capacity



We need to keep in mind some other factors like :

  • No. of Visits before purchase
  • According to ScanAlert in May-2007 showed that only 43% of users make the purchase on their site after initial search or visit.
  • In addition 20.6% of purchasers made their purchase after 3 days or more.
  • This suggests that it is very important for publishers to plan on more complex interactions with users across multiple visits to the site.



Presentation changes made by the search engines
  • In February 2008, yahoo announced its SearchMonkey (Stopped in October 2010) platform which allows publisher and developers to directly influence the search results shown when your web pages are included in those results.
  • The difference in the look of the results catches the eye, and can make impact click- through rates.


SEO Interaction between natural and paid search

search Engine Optimization Interaction between 
natural and paid search




ICrossing published a report that showed a strong synergy between natural and paid search. The study shows what happens when you incorporate natural search into an existing paid search campaign and compare its performance to the performance of the sole paid search campaign.
  The results given in below figure.


Search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. It is also useful to understand the difference between natural and paid search. Although some users do not understand the distinction between natural search results and paid search results, it is a well-accepted belief in the industry that the majority of users recognize paid search results as advertisements.



Different Effects of Listings in Paid Versus Natural Results


SEO Different Effects of Listings in 

Paid Versus Natural Results



The AOL survey data given in the above figure demonstrated that natural results get the lion’s share of click results. Further data from the Enquiro, Didit, and Eyetools eye-tracking study shows which results users notice when looking at a search results page. 
  Let’s See it through one table.


Some Remarkable Points from above table :

1) The natural results is double or more (up to six times) of the visibility of the same position in the paid results. 

2) For example, in position 5 only 60% of users ever even notice the natural search result. 

3) But the paid search results is worse, with only 10% of users noticing the result in the fifth position.




Some important points from enquiro study :

1) 85% of searchers click on natural results.

2) The top four sponsored slots are equivalent in views to being ranked at 7–10 in natural search in terms of visibility and click-through.

3) This means if you need to make business case for natural search, then natural search could be worth two to three times your PPC (pay per click) results.


An interesting note :

 1) In spite of this data, companies are much more likely to spend money on PPC than SEO. For example, on June 30, 2008, Jupiter Research released a report showing that search advertising should continue to be the largest category of online ad spending,
 growing from $9.1 billion in 2007 to $20.9 billion in 2013. That is significant growth.


An interesting note :
1) SEMPO data shows that spending on SEO was $1.3 billion which is 11% and 87% to PPC


Because

1) Clearly, the PPC model is easier for companies to understand because it is more similar to traditional direct marketing methods than SEO is. 

2) The ROI of PPC can be tracked and demonstrated more reliably than SEO; thus, to date it has been considered more accountable as a marketing channel.

Because

1) However, as budgets are tightening and the focus is shifting to the highest ROI search investments, the focus is increasingly on SEO.


Searches related to Distribution of Search Results and Traffic





Distribution of Search Results and Traffic

SEO Distribution of
Search Results and Traffic



Google often shows results of paid search on the top of your natural results.

Your position in the results has a huge impact on the traffic you will receive.

In April 2006 study by iProspect and Jupiter Research  which gives us following results :



62% of search engine users click on search result within the first page and 90% within the first three pages.

41% of search engine users who continue their search when not finding what they seek report changing their search term and/or search engine if they do not find what they’re looking for on the first page of results; 88% report doing so after three pages.


36% of users agree that “seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field.

A study on data leaked from AOL’s search query logs in August 2006 reveals the impact of position on the search results on the percentage of clicks received, as shown in below figure.

  • The first 10 results received 89.71% of all click-through traffic; 
  • The next 10 results (normally listed on the second page of results) received 4.37%; 
  • The third page 2.42%; and
  • The fifth page 1.07%. 
  • All other pages of results received less than 1% of total search traffic clicks.

According to the study, 
  • 72% of searchers click on the first link of interest.
  • 25.5% read all listings first and then decide which one to click. 
  • Both effects most likely play a role in searcher behaviour.


Subway Surfers World Top Game

Subway Surfers World Record 

Of Top Game 




Subway Surfers got a new update and this they are in exotic Madagascar, now you can enjoy surfing tropical rainforest and great valleys of the island Subway.
subway Surfers Is pocket Game



DASH as fast as you can!
DODGE the oncoming trains!

Help Jake, Tricky & Fresh escape from the grumpy Inspector and his dog.
★ Grind trains with your cool crew!
★ Colorful and vivid HD graphics!
★ Hoverboard Surfing!
★ Paint powered jetpack!
★ Lightning fast swipe acrobatics!
★ Challenge and help your friends!
Join the most daring chase!
A Universal App with HD optimized graphics.
By Kiloo and Sybo.


Game Information:

In Subway Surfers your mission is simple -- escape the fearsome inspector and his frightening Pitbull dog. The game will starts when Jake, a handsome young graffiti artist is working on his masterpiece near the subway.



Andrew Waldie 

A fantastic and addictive game Rarely do I play games on my phone other than chess and The Room but with this one, I constantly enjoy besting my score. Update: Even though I had a glitch with the Seoul update, which crashed the app and all achievements, coins...were lost for the last eight months, starting from scratch because it is a very entertai ing game. Update: 2 years on and I still love this game.
Meenakshi Wani 

Fantastic read properly its serious I liked the game because actually I like running games the missions are so challenging and the gold mistery box that I loved the characters are very funny no words more to describe but download this game keeping in mind that after updating the game in some days only the game started hanging i am very disappointed by that . Please take this word seriously.😢 see its very surprising that it is not hanging i liked this game

WHAT'S NEW

★ Join the Subway Surfers on the World Tour to colorful Havana
★ Surf through a Subway full of beautiful old buildings and classic cars
★ Spice up your Surfer crew with Ramona, the salsa dancing mechanic
★ Cruise the Subway on the shiny Chrome board and unlock the new Piña Outfit
★ Pick up maracas in the Subway to earn great Weekly Hunt prizes

Click Tracking How users Click on Results

Click Tracking
How users Click on Results SEO





•Up to now we can conclude that we want to be on the top of the SERPs. It’s good to be #1 in the natural search results.

•In contrast to above statement, you may not want to be #1 in the paid search results, because the resulting cost to gain the #1 position in a PPC campaign can reduce the total net margin on your campaign.

A study released by AdGooroo in June 2008 found that :

•Bidding for top position makes financial sense only for high budget, brand name advertisers.
Other advertisers will find the optimal position to lie between 5th to 7th positions.

Of course, many advertisers may seek the #1 position in paid search results for a number of reasons. For example, if they have a really solid backend on their website and are able to make money when they are in the #1 position, they may well choose to pursue it. Nonetheless, the data from the survey suggests that there are many organizations for which being #1 in paid search does not make sense.




Heat Map Tracking Tools

Heat Map Tracking Tools

Heat Map Tracking Tools SEO



Crazy Egg : its $9 a month at minimum, but it offers several different visual types of click tracking.

ClickDensity : Unlike CrazyEgg, ClickDensity does offer a free trial.

ClickHeat – If you really want to dive into click tracking, you might consider installing this free piece of heat map software on your own server.

ClickMap  WordPress  Plugin –  If  you’re  running  on  WordPress,  this new  plug-in  will become handy tool for you. This basic tool is mostly just the heat map, letting you know over time, where users click most on your site.

ClickTale – If you want to get really fancy, you can subscribe to ClickTale and get actual movies of your visitors’ browsing sessions. The benefit to this is that you can see where your visitors scrolled, whether they hesitated, hovered, etc.